AVMA for the Next Century

Branding + Brand Launch

AVMA for the
Next Century

The Challenge
The AVMA embarked upon a three-year evaluation and branding effort to better align and demonstrate its value to a new generation of members. A robust design system and new mark were created, flexible enough to support the various AVMA product lines, services and strategic business units.

150+ Years
of Tradition

Because of its deep-rooted legacy, the integrity of the original mark was maintained but updated, resulting in a more contemporary look for their growing younger demographic yet instantly recognizable to senior constituents.

Brand Guidelines

Sell Sheets + Stationery Suite

Microsite & Launch Collateral

Brand Gallery

Brand Video

Exhibit Pavillon

Credits

Art Director
Adriano Rosales

Creative Directors
Anthony Nagy + Joe Popa

Designers
Adriano Rosales + Marco Siegel-Acevedo

Writer
Bryan Simkin

Photographer
Nick Burchell

Producer
Laura Roeper

About the Client
Founded in 1863, the not-for-profit AVMA is the collective voice representing nearly 90,000 veterinarians working across the entire veterinary industry, including academia, homeland security, public, and private practice, and research.