Demand Gen Social Campaign

Trust that
Builds Businesses

The Challenge
Trust in a brand is difficult to recover. TeleSign and the WhatsApp Business Platform formed a partnership to help businesses deliver scaleable, personalized online experiences they could rely on. As a way to get the word out, they needed a social campaign that cut through the noise and connected with their customer base to generate new business leads and opportunities worldwide.

Exploring Visuals and Concepts

How to best communicate trust required us to explore many concepts that didn't make the cut. Below are a few noteworthy explorations of what trust could look like for customers using the platform.

Outtake1
Outtake2
Outtake4
Outtake5
Outtake7
Outtake8
Outtake10
Outtake9

Stitching Together Concepts

Oftentimes clients love elements from one concept and will want to incorporate them into another. Without losing the integrity of the original winning concept, we took elements from one of our outtakes to form a more refined design system. Social tiles were created with messaging along with a style guide for the client to grow the campaign.

Credits

Art Director
Adriano Rosales

Creative Director
Scott Thibodeaux

Designer
Adriano Rosales

Writer
Neville Desouza

About the Client
TeleSign is a communications platform as a service company that is a trusted partner to global websites and mobile applications, helping secure end-user accounts. 

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As a hands-on art director and contemporary artist, I strive to enhance design experiences and deliver fresh and strategic creative approaches to power new growth for businesses and brands of all sizes.

Email + Social

adrian@wearetheink.com