Capturing the Spirit of Snapsheet

Branding + Identity

Capturing the Spirit of Snapsheet

The Challenge
Develop a flexible brand system that uniquely represents the new direction of the Snapsheet company and its growing suite of products while preserving the integrity of the existing brand.

Updating the Mark

After careful consideration, the icon and typeface were kept but given a facelift, correcting kerning issues, and added some playful curves to the shutter mark highlighting it all in a more contemporary hue of blue.

Enter the Pictograph

Four pictographs were created (Snapsheet Cloud, Snapsheet Claims, Snapsheet Appraisals, and Snapsheet Payments) to help communicate in a glance the essence of each product or service.

Creating Moments

Editorial-style images were curated to represent Snapsheet through everyday moments adding authenticity and visual strength to the brand. When showing claims scenarios, we took two approaches: a portrayal of the realistic process and stylization of the incident through symbolism.

Building Complex Narratives

Editorial illustrations were developed to help support the design system and reinforce core messages.

Communication

Digital and print collateral were developed for various marketing efforts, sales, and client education.

Corporate Website

As an extension of the brand, a responsive corporate website was created to broadcast and communicate Snapsheet products and solutions.

Direct Mail & Social Campaigns

Email and social tiles were designed to increase engagement and educate customers about Snapsheet products and services.

Explainer Video

An illustrated explainer video for Snapsheet Cloud was developed for promotional and educational usage.

Brand Style Guide

Style guidelines were developed to help support new communication efforts in a unified, strong, and consistent manner.

Credits

Associate Creative Director
Adriano Rosales

Marketing Director
Jen Le

Designer & Motion Graphics
Adriano Rosales

About the Client
Snapsheet helps an international clientele of brokers, adjusters, and repair facilities manage insurance claims and customer relations through a cloud-based platform and consumer-facing mobile technology.

Branding + Identity