A Better Way to Clean

Brand Refresh + Social Promotions

A Better Way
to Clean

The Challenge
Libman Company needed to connect better with their customers online. We began by refreshing their website, then integrated and aligned their social media and digital advertising to create a seamless customer experience.

Meet the Grime Fighters

Inspired by classic superheroes and the protagonist Uma Thurman in Kill Bill, a team of characters called The Libman Grime Fighters was created, each armed with different abilities in fighting the war on grime.

Alexa

“The Perfecter”

Always discovering breakthroughs in fighting grime. If there’s a new mess to clean up, “The Perfecter” is the first one on the scene.

Dave

“The Resolver”

A craftsman, he always has the answer to keep any project from turning into a mess.

Janice

“The Tipster”

Janice has a lot of tricks up her sleeve, always ready to do battle with the toughest grime throws her way.

Social Campaign

Website Refresh

More wholesale than retail, Libman’s website served as a learning resource for company information, product descriptions, and retail locations.

Credits

Art Director
Adriano Rosales

Creative Director
Anthony Nagy

Designers
Adriano Rosales + Andy Yamashiro

Writer
Bryan Simkin

About the Client
William Libman started The Libman Company in 1896 with one mission in mind: to make the finest, most durable wire-wound corn brooms. For over 110 years, the Libman company has made a better way to clean through innovation, design, and quality cleaning products.