Elevating the Brand Experience

B2B Campaigns

Elevating the
Brand Experience

The Challenge
Accenture is constantly in need of inventive new ways to distinguish itself to customers. Below are a few campaigns that pushed the brand into new visual territories yet remained uniquely Accenture.

Industry X.0
Digital Factory

The Digital Factory is the go-to-market offering for Accenture’s Industry X.0 that uses advanced technologies to reinvent products and services. Inspired by the idea of tomorrow’s automated factory, a campaign was developed that worked across a variety of touchpoints and media from an animated video to a classic interactive board game that can be played by potential clients.

Explainer Video

Interactive Board Game + Social Promo

Liquid Studio

Liquid Studios marketing wanted to change the internal perception of being solely about demos. An email campaign was developed with custom illustrations and messaging showing how Liquid Studios is much more than a place for data and big ideas. Office signage, presentation slides, and screen savers were also created for promotion.

Hour of Code

Accenture wanted to increase employee participation in advancing Code.org’s mission of bringing computer science education to students. Inspired by Hour of Code’s annual theme, “What will you create?” a campaign was developed with key messaging, stickers for giveaways, cardboard cutouts for social, as well as outdoor promotion.

Social + Outdoor Engagement

Credits

Art Director
Adriano Rosales

Creative Director
Lee Wardell, Matt Ireland

Designer
Adriano Rosales

Writer
Will Brennan, Rob Hurst, Ash Ogden

Motion Designer
Neil Dempsey, Daniel Simmonds

About the Client
Accenture is a leading professional services company that solves clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology, and operations.

B2B Campaigns