More than Your Pharmacy

Branding + Marketing Campaigns

More than Your
Pharmacy

The Challenge
Walgreens is more than your neighborhood pharmacy, but a company with a full range of healthcare solutions. Below are a few campaigns that pushed the brand into new visual territories yet remained uniquely Walgreens.

More to the Story

Walgreens test-marketed a concept of promoting their business-to-business services (Homecare and Specialty Pharmacy), to retail store customers. A micro campaign was developed along with custom photography aimed at creating awareness that “In life, there’s always more to the story, that’s why there’s more at Walgreens.”

Campaign Gallery

Brand Building

Generating awareness and promotion of Walgreens products and services varied from direct mail to event posters and flyers.

Credits

Art Director
Adriano Rosales

Marketing Director
Lisa Guidice

Designer
Adriano Rosales

Writer
Susan Singer

Photographer
Michael Prepejchal

About the Client
The Walgreen Company is an American pharmaceutical company that operates the largest drug retailing chain in the US. It specializes in serving prescriptions, health & wellness products, health information, and photo services.